Here at Civic Ventures we repeat the phrase "largest generation ever to cross into their 50s and 60s" like a mantra, a touchstone for the scale of the opportunity presented by the aging of the baby boomers.
Turns out we were even more right than we realized.
The National Center for Health Statistics reports that among people 55 to 64 years old (which includes front-edge boomers and people who might as well be) nearly two in five are obese. That's a 26% increase compared to people who were in that same age group a decade ago (i.e. members of the Silent Generation born in the 1930s), according to an AP report.
Looks like boomers may indeed go down in history as the largest generation, by width.
--David Bank
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